A partnership built on basketball culture, community, and innovation marks the Finals MVP's first-ever brand deal
Oakley's basketball DNA traces back to the '90s, when legends walked the bunker halls and trained in secret spots across the brand's Global Headquarters in Foothill Ranch, California. Now, nearly 50 years in, that same DNA today marks a…
Luxottica Group, a global leader in the design, manufacture, distribution, and sale of fashion, luxury, and sports eyewear, is excited to announce Oakley's successful apparel, fashion, and accessories (AFA) line in travel retail. The launch initially unveiled through a partnership with London Supply's Puerto Iguazú downtown complex, marks a significant step in Luxottica's strategy to…
HOSTING TEAM OAKLEY ATHLETES AND THE BEST IN PAST, PRESENT, TO FUTURE INNOVATION...
As athletes prepare for the biggest competition of their lives, the prestigious Palais Brongniart will be reborn as a haven to escape the chaos of the games. "The Oakley Exoplanetary Bunker", a brutalist-inspired safehouse, will immerse visitors in the brand's rebellious history,…