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WHAT ARE YOUR EIGHT WORDS?

Can you fluently describe what your business' unique selling proposition (USP) is? What makes you stand out from your competitors? If you say it's the quality of your service or product, or your quick turnaround time, isn't that exactly what they are also saying? If you were to describe what it is that your business…

BySpice4Life NewsJuly 21, 20200Comments

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COVID-19 DOESN’T CHANGE TOP CEOS’ SOCIAL MEDIA HABITS

Contrary to the general assumption that social media becomes more important during a crisis, ECCO observed a nearly unchanged share of CEOs using Twitter and LinkedIn compared to previous surveys in 2017 and 2019. The research even shows a slight decline in activity on LinkedIn, where only 46% of CEOs have and use a personal…

BySpice4Life NewsJune 26, 20200Comments

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COMING OUT OF LOCKDOWN: WHAT DOES YOUR BRAND EQUITY LOOK LIKE?

For many companies, the COVID-19 crisis has escalated into a fight for survival. Those who make it through will emerge into a new world completely changed by the crisis. It is a time to rethink strategy and operations. In terms of brand and reputation, it may almost feel as if someone hit the ‘Reset button’.…

BySpice4Life NewsJune 4, 20200Comments

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SEVEN TIPS FOR CRISIS COMMUNICATION DURING THE ULTIMATE CRISIS: COVID-19

For the first time since the digital age, the entire world is faced with same health pandemic crisis and the same threats and fears. It’s a crisis of such magnitude that no textbook could ever have fully prepared any of us for it. Whatever your location or type of business you run, the way in…

BySpice4Life NewsMarch 26, 20200Comments

Tag: Reputation Matters

WHAT ARE YOUR EIGHT WORDS?

COVID-19 DOESN’T CHANGE TOP CEOS’ SOCIAL MEDIA HABITS

COMING OUT OF LOCKDOWN: WHAT DOES YOUR BRAND EQUITY LOOK LIKE?

SEVEN TIPS FOR CRISIS COMMUNICATION DURING THE ULTIMATE CRISIS: COVID-19

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