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Tag: rooibos

Our Heritage’s Brew: Rooibos roots, GI protection, and tea-novation

Our Heritage’s Brew: Rooibos roots, GI protection, and tea-novation

This Heritage Month, rooibos takes center stage as a uniquely South African story, one that weaves together heritage, geography, Indigenous Knowledge, and innovation. Recognised internationally with Protected Designation of Origin (PDO) status, rooibos remains a crop tied to place and people, with companies like Carmién Tea, launched 26 years ago, contributing to both its preservation…

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Caffeine-free And Cool! Why Rooibos Is The Drink Of Choice For Gen Z and Millennials

As wellness trends reshape beverage choices globally, South African consumers are increasingly turning to herbal infusions, with Rooibos leading the charge. This shift is particularly evident among Gen Z and Millennials, who, despite their shared health-conscious outlooks, exhibit distinct preferences in their tea consumption habits. Gen Z, individuals born between the mid-1990s and early 2010s,…

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