Voice search relies on Natural Language Processing (NLP) to understand and respond to spoken queries. Unlike traditional text searches, voice searches are typically longer and more conversational. For instance, instead of typing "best Italian restaurant in Durban," a customer might ask, "What are the best Italian restaurants in Durban?"
This shift requires a new approach to…
For many Internet users, buying a new product or service starts with an online search query. In fact, 46% of product searches begin on Google.1 After a search query, search engines return the best possible search results.
For brands to achieve maximum online visibility of their products and services, they need to optimise their website and…