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Tag: skincare

Same skin, different marketing: why gendered skincare doesn’t really make sense

Same skin, different marketing: why gendered skincare doesn’t really make sense

For years, skincare has been neatly divided into “his” and “hers,” two parallel worlds shaped more by sales and marketing than science. Brands have packaged their products to attract either a more feminine or masculine consumer, treating men as a simple, no fuss, one-size-fits-all market that promises no more than dark packaging and ease of…

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L'ORÉAL PARIS REVOLUTIONIZES SKINCARE WITH THE UNVEILING OF MELASYL: A NEW ERA IN DARK SPOT REDUCTION

L’ORÉAL PARIS REVOLUTIONIZES SKINCARE WITH THE UNVEILING OF MELASYL: A NEW ERA IN DARK SPOT REDUCTION

L'Oréal Paris is proud to announce the official South African launch of its breakthrough innovation: the Glycolic-Bright Anti-Dark Mark Serum, powered by the multi-patented MelasylTM molecule. This revolutionary advancement in skin science was unveiled at an exclusive, immersive experience titled "Meet Melasyl" on Wednesday, 11 March 2026, at the Luxx Venue in Sandton. Localized pigmentation…

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BODY CARE IS THE NEW SKINCARE: FUNDAMENTALS LEADS SOUTH AFRICA'S NEXT BEAUTY SHIFT

BODY CARE IS THE NEW SKINCARE: FUNDAMENTALS LEADS SOUTH AFRICA’S NEXT BEAUTY SHIFT

Skincare no longer stops at the jawline. Globally, the body care category is evolving from basic moisturising to active-driven treatment. Industry reports show accelerated growth in the body skincare sector, with consumers increasingly searching for terms like "body acne," "KP treatment," and "salicylic acid body wash." The rise of ingredient transparency and clinical claims in…

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DermaFix Cosmeceutical Skin Care Expands Inclusive Sun Protection with Launch of Tinted SPF Dark

DermaFix Cosmeceutical Skin Care Expands Inclusive Sun Protection with Launch of Tinted SPF Dark

In a country where year-round sun exposure is a reality, daily SPF is non-negotiable. Yet for many South Africans with tanned to deeper skin tones, finding a sunscreen that protects without leaving a grey or ashy cast has long been a frustration.  DermaFix Cosmeceutical Skin Care is addressing that gap with the launch of DermaFix Tinted…

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