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Tag: Social Media

HOW NOT TO APPROACH DIGITAL STRATEGY IN 2022: A SOCIAL MEDIA MANAGER’S GUIDE

By Chelsea du Plessis, Social Media Manager at Vuma While there are no hard-and-fast rules when it comes to building a bang-on digital strategy (how can there be, when the digital landscape shifts and goal posts continuously change?), there are some dos and don'ts I've picked up on while working in this space. Overwhelmingly, one…

BySpice4Life NewsJune 14, 20220Comments

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WHY LESS IS MORE ON SOCIAL MEDIA

There's no doubt that social media is an essential component of all business-to-consumer marketing and communications strategies, however, the big question is: How many channels are enough? A recent study by Hootsuite found that oversaturating social media with brand content––especially repeated content––across many channels, causes audiences to zone out, skip content, and, worst of all,…

BySpice4Life NewsAugust 24, 20210Comments

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COVID-19 DOESN’T CHANGE TOP CEOS’ SOCIAL MEDIA HABITS

Contrary to the general assumption that social media becomes more important during a crisis, ECCO observed a nearly unchanged share of CEOs using Twitter and LinkedIn compared to previous surveys in 2017 and 2019. The research even shows a slight decline in activity on LinkedIn, where only 46% of CEOs have and use a personal…

BySpice4Life NewsJune 26, 20200Comments

Tag: Social Media

HOW NOT TO APPROACH DIGITAL STRATEGY IN 2022: A SOCIAL MEDIA MANAGER’S GUIDE

WHY LESS IS MORE ON SOCIAL MEDIA

COVID-19 DOESN’T CHANGE TOP CEOS’ SOCIAL MEDIA HABITS

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