Today's discerning customers have high expectations from the brands they choose to associate with. According to the 2020 Consumer Culture Report, 71% of customers prefer to buy from brands that align with their values, while 83% of Millennials stress the importance of value alignment.1 When values don't align, customers will shift quickly and are not afraid…
Can you really eat your way to better mental health? Science – and celebrated salad queen, Chantal Lascaris – say "YES!", with a growing number of studies adding proof to the proverbial pudding. Or is that papaya?
While it's well known that eating lots of fruits and vegetables can be good for your physical health,…
Inactive or sedentary individuals double their risk of suffering a heart attack or stroke compared to those who are regularly active. The good news is that 80% of heart disease and strokes can be prevented through lifestyle, diet and exercise. As such, it is vitally important that people implement healthy foods rich in Omega-3 fatty…
By Aunyana Moloisane, MD of Optimi Classroom
Thousands of high school learners across the country are currently writing their final exams in what has been yet another immensely challenging academic year.
With sporadic school closures owing to the pandemic, children have had limited time inside the classroom.
There’s no doubt that this presents huge challenges…
Saving 200 billion plastic bottles by 2030
Transform ordinary tap water into sparkling water in seconds; by making ordinary tap water fun and exciting to drink, SodaStream helps you drink more water - 43% more according to research.
- Instant gratification and living life on-demand is easy when SodaStream delivers your favourite flavours at the touch of a button.…
For many young South Africans, the prospect of buying a home is largely out of reach. In most cases, young people in their twenties are earning starter salaries that make it difficult to meet the criteria for a bank home loan. In addition, very few young people have hundreds of thousands of Rands available to…
Spring time is the most popular time of the year to go blonde, and with good reason. Blonde hair is light, fresh and fun; the epitome of the season. But with great hair, comes great responsibility. While blondes require blonde-specific hair care products all year round, the warmer weather, sea water and harsher UV rays…
5 reasons to celebrate every day
"People of our time are losing the power of celebration. Instead of celebrating we seek to be amused or entertained. Celebration is an active state, an act of expressing reverence or appreciation." - Philosopher, Abraham Joshua Heschel
Aside from a birthday, graduation or anniversary, when last did you celebrate?…
Do you hear that? It’s the sound of the summer holidays fast approaching! With weather this fine, the last thing you want to be doing is spending hours at the stove while the rest of the family enjoy the wonders of the sunny season. Especially not after the year we've had.
Of course, meals still…
With summer fast approaching and many of us dreaming of those glorious beach days and hopefully reaching our fitness goals ahead of bikini season there's no better time to set some fitness goals and healthy habits. Starting a new fitness regime can be extremely daunting especially after COVID. Thankfully Kaylin Sabbadin, fitness enthusiast and owner…