As two of the world's most iconic franchises, Star Wars and Masters of the Universe, return to the spotlight with new content and renewed cultural relevance, a powerful shift is playing out in toy aisles globally: the rise of the "kidult" economy and its growing influence on how children play.
Once considered separate audiences, adults…
The festive season proved once again that small acts can lead to extraordinary impact. Through the Toys R Us and Babies R Us Add Joy CSI campaign, customers nationwide raised R441,505 during the festive season in support of Reach For A Dream , contributing to the organisation's ongoing work supporting children living with…
The Ultimate Pop Culture Playground Returns.
Toys R Us is back at Comic Con Johannesburg, bringing an explosive, interactive toy experience to the event from 28th - 31st August. This year, in partnership with Comic Con KidsCon, Toys R Us promises to bring an even bigger, brighter, and more immersive than ever before – a…
New campaign spotlights the transformative power of play with expert insights, nostalgic thrills, and a bold challenge to South African families.
In a world where children face increasing pressure to perform, compete and conform, Toys R Us is championing an essential but often underestimated force: play.
The expert toy retailer has launched its…
Confronting the Childhood Play Crisis.
South African children are in trouble. They're moving less, playing less, and spending more time in front of screens than ever before and the consequences are showing. In response to this growing crisis, Toys R Us has declared 26 July as National Play Day, calling on families across the country…
Review by Tasneema Diest
Wow, what a whirlwind of a weekend! From May 1st to 4th, Cape Town truly transformed into a vibrant playground of pop culture, and my daughter and I were right in the thick of it. Comic Con Cape Town 2025 was an absolute explosion of creativity, fandom, and pure, unadulterated fun—and…
Cape Town and Johannesburg are Set for an Unforgettable Pop Culture Experience
Toys R Us is bringing its toy magic to Comic Con South Africa for two incredible events in 2025. KidsCon in partnership with Toys R Us will be in Cape Town from 1st – 4th May at the Cape Town International Convention…
Over Half a Million Raised for Reach For A Dream
Toys R Us and Babies R Us customers have collectively raised a remarkable R519,930 for the NPO Reach For A Dream Foundation, by simply adding just R5 to their shop over the festive season, across 49 Toys R Us stores nationwide.
This is the third…
Supporting children's dreams one plush toy at a time
This December, Hyprop Malls across South Africa have transformed into magical destinations with Disney Charity Trees in association with FNB, PEP and Toys R Us, offering families the opportunity to celebrate the festive season while giving back to those in need. The initiative, in partnership…
Toys R Us has kicked off the festive season with a curated list of value must-have toys with incredible savings on must-have toys with products ranging from R39.90, the collection reflects the year's hottest trends, including nostalgia, tech innovations, remote control cars, and collectibles.
"This year, we've focused on providing exceptional value to our…