Small Girls, Big World: Meet MINNEE, the Tiny Fashion Doll Creating a Giant Global Buzz
Big style has officially gone mini. Arriving in South Africa this September, MINNEE by ZURU is the world's smallest poseable fashion doll in a blind-box format, combining the thrill of surprise collectibles with the creativity of fashion play in one…
Global rollout begins 25 April 2026, spanning toys, collectibles, apparel, publishing and more
Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, today revealed a global cross-category product line inspired by the upcoming live-action "Masters of the Universe" feature…
Mattel, a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced the launch of the first-ever product collection under its new Mattel Brick Shop™ brand in collaboration with Hot Wheels®. The seven collectible building sets are available now for sale at select retailers globally.
Integrating the iconic Hot Wheels brand with Mattel’s expertise in the toy industry, Mattel Brick…
Since 1959, Barbie has inspired the limitless potential in every girl. With over 250 careers spotlighted and a legacy of empowerment spanning three generations, Barbie continues to evolve as a modern reflection of the world today. Central to this mission is the Barbie Inspiring Women Series, and this August, Barbie proudly welcomes tennis icon, entrepreneur,…
Few things spark children's imaginations quite like dinosaurs. Towering, mysterious, and larger than life creatures, continue to fascinate generation after generation. But beyond the roaring fun, leaning into a child's interest in dinosaurs can have surprising educational and developmental benefits.
Experts in child development often note that when kids dive deeply into a subject, they build…
ZURU's Mini Brands Unveils Five Must-Have Additions Coming to South Africa This August.
The global obsession with tiny things shows no signs of slowing down. With over 1 billion capsules sold worldwide, ZURU's Mini Brands has become a pop culture phenomenon, taking the internet by storm and igniting the collector spirit in kids, teens, and…
From quirky creatures to snack-loving snuggle buddies, ZURU's plush range is redefining winter comfort.
When the chill sets in and the hot chocolate starts flowing, there's nothing quite like the comfort of a cozy companion. This winter, ZURU is bringing the heat with its irresistibly huggable (and occasionally hilariously odd) plush toy lineup, designed…
The Japanese concept of 'kawaii,' meaning 'cute,' has transcended its cultural origins to become a worldwide phenomenon, captivating audiences across various demographics. At the forefront of this trend are tween girls, whose enthusiasm for all things adorable is propelling the popularity of kawaii mini collectibles to new heights.
In South Africa, the kawaii trend is…
ZURU's MAX Build More Premium Capsules Are the Ultimate Collectible Craze.
As Easter, Mother's and Father's Day approach, ZURU's MAX Build More Premium Capsules are bringing a creative twist to gifting and collecting. Whether it's a surprise-filled egg for kids, a nostalgic trip down memory lane for collectors, or a beautifully buildable bouquet for…
Many South African children start Grade R without having developed the necessary physical, cognitive, social-emotional, and language skills required for success in a structured learning environment. According to STATS SA, 30% of children enter school lacking foundational skills, making it difficult for them to complete everyday classroom tasks. Additionally, nearly 40% of Grade R learners…