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Tag: ZURU Fifa Ballers

FIFA Fever Meets the Collectibles Economy: Global Brands Are Betting Big on Licensed Play

FIFA Fever Meets the Collectibles Economy: Global Brands Are Betting Big on Licensed Play

The countdown to the FIFA World Cup 2026 is accelerating, and global brands are preparing for more than a sponsorship race. They are positioning for a far bigger commercial opportunity unfolding inside the global collectibles market. From blind-box toys and limited-edition figurines to retailer exclusives and licensed capsule drops, collectibles have become one of the…

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