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Woolworths named Best Fashion Retailer and Best Fashion E-Commerce
Woolworths has secured two major wins at the 2026 South Africa Fashion Awards, taking home the titles of Best Fashion Retailer and Best Fashion E-Commerce Brand.
The South Africa Fashion Awards honours the creativity, innovation and influence of South Africa’s fashion industry, in partnership with the World Fashion Awards. Winners were selected through a combination of public engagement, votes by South African consumers, and professional assessment.
The double win recognises two important parts of the Woolworths fashion business: the experience customers have in store, and the growing digital journey shaping how they discover and shop fashion.
“To win both Best Fashion Retailer and Best Fashion E-Commerce Brand is really profound for us,” saysManie Maritz, CEO of Fashion, Beauty and Home at Woolworths. “These awards reflect the work of teams across our business who are constantly thinking about how we can make the Woolworths Fashion experience better, from the product we create and curate, to how our customers discover and shop it.”
The recognition comes as Woolworths continues to evolve its fashion business through considered design, seasonal collections, and creative collaborations that bring distinctive South African perspectives to a wider audience.
Most recently, Woolworths collaborated with acclaimed South African designer Thebe Magugu on the viralHeritage collection, bringing his approach to South African heritage and storytelling to Woolworths customers. Social media was abuzz in the aftermath of the announcement, as shoppers clamoured to secure their favourite pieces.
The Best Fashion Retailer award recognises Woolworths’ broader fashion offering and in store experience, while the Best Fashion E-Commerce Brand award reflects the retailer’s continued focus on creating a connected digital shopping experience.
“South African fashion is incredibly dynamic, and our customers are constantly evolving,” adds Maritz. “That challenges us to keep listening, innovating, and creating fashion that feels relevant and distinctly Woolworths. We are proud of this recognition, but even more excited about where we go from here.”
The awards are further proof of Woolworths’ position as a leading fashion destination in South Africa, meeting customers wherever they choose to shop.