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Homemade goodness just got tastier as Rhodes Quality, one of SA’s most loved food brands has relaunched a new and improved range of South Africa’s most iconic relish – chakalaka.
The new and improved range consists of three delicious variants: Chakalaka Mild and Spicy, Chakalaka Extra Hot and Spicy as well as Chakalaka Hot and Spicy. The new recipes deliver more crunch, 17 percent more veg and a deliciously distinctive spice blend in new easy-to-open packaging.
Chakalaka is ubiquitous to most South African households, it’s a delicious, spicy dish made with onions, tomatoes, often beans and vegetables. It has been a staple at the family dinner table for generations and is usually served hot or cold, over pap, with meat dishes, bread and more recently in favourite’s like stews, pastas, and baked pies.
The new and improved Rhodes Quality chakalaka range will be seen on shelves from April 2022 at retailers nationwide, coinciding with the launch of an exciting new campaign; South Africans are invited to make and share wholesome, authentic South African recipes using the new the Rhodes Quality chakalaka range.
The Chakalaka Challenge will kick-off on the 4th of April and entering is quick and easy; buy any of the Rhodes Quality chakalaka variants, take a picture of your meal featuring the Rhodes Quality chakalaka variant you used and share it online with the hashtag #ChakalakaChallenge to enter. Each finalist’s recipe will be judged by a panel of renowned foodies.
“Rhodes Quality is an innovative brand that delights consumers by always offering the best choice for conveniently packaged produce. When you choose Rhodes Quality, you’re choosing wholesome nourishment that’s rooted in goodness,” says Maria Soares, Head of Marketing at RFG.
“Our range gives our consumer the opportunity to easily make homemade memories with treasured family and friends around the dinner table by providing goodness in every can,” she adds. “The new improved recipe is aimed at strengthening consumer sentiment towards the product’s quality and convenience, which Rhodes Quality is known for and associated with.”
“We are confident that our chakalaka is one of the best in South Africa and are excited to invite our consumers to make memories in the kitchen this winter and share the goodness found in every can of Rhodes Quality – starting with our new and improved Chakalaka range,” she adds.
“We’re so proud of our new chakalaka range that we’re challenging you to put your homemade recipe featuring our chakalaka to the test for a chance to win big,” she explains. “If you impress us with your creative cooking, you stand to win R35 000, and we’ll share your winning recipe with South Africa on the back of selected packs.”
Added to this, she says we will continue to share the goodness this winter by once again partnering with Reel Gardening. Every time you buy a Rhodes Quality product this winter you stand a chance to win R100,000 and help a community in need. Scan the QR code on selected packs and choose the community you want to support to enter.
For more information visit: www.rhodesquality.com or #GoWithHomemadeGoodness #ChakalakaChallenge