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This season, G-STAR introduces RAW FACTORY to South Africa for the very first time, a celebration of women, music and innovation that marks the return of the iconic Arc jean, one of the brand’s most recognisable silhouettes. Anchored in Charlotte de Witte’s global Own the Arc campaignand reimagined through South African creatives, RAW FACTORY brings together the worlds of fashion, culture and creativity to spotlight women. The collection introduces a new female design language rooted in G-STAR’s DNA, combining raw denim, utility-inspired tailoring and architecturalsilhouettes with a stronger focus on female fit, proportion and expression. Own the Arc. Own your story.
“Charlotte is more than the face of G-STAR; she is a genuine source of inspiration for the brand. Her discipline, independence and creativeconviction reflect the mindset we value. She brings a powerful new female perspective to our denim world,” says Gwenda van Vliet, Chief Brand Officer, G-STAR.
Headlined by Uncle Waffles, RAW FACTORY unites a collective of women who embody the conviction of Own the Arc: independent, influential and impossible to ignore. Bringing together music, fashion and creative expression, the platform celebrates those forging their own path and inspiring others to do the same.
While the global campaign tells Charlotte’s story, South Africa expands the narrative through the perspectives of local creatives who embody that same independent spirit. Award-winning visual artist, media entrepreneur, creative director and founder of Manor Africa, reinterpreted the campaignthrough a distinctly African perspective, creating a visual story featuring Desiree and Uncle Waffles. Together, these artists represent a newgeneration of women and leading creatives defining culture, shaping South African and global sound, and influencing global conversations from South Africa outward.
Where Charlotte’s story reflects the determination, it takes to rise to the top of a global stage, the South African campaign also explores what ambition, innovation, and self-belief look like within an African landscape. It is a celebration of women who continue to challenge expectations while creating space for others to follow.
For G-STAR South Africa, RAW FACTORY marks an important moment in the brand’s continued commitment to placing homegrown creatives at thecentre of the conversation. The return of the iconic Arc jean, a silhouette that continues to define G-STAR’s approach to progressive denim design, construction and contemporary fit. This signals the broader relaunch of G-STAR womenswear. Reimagined for FW26 through a distinctly female perspective, the collection pairs engineered denim and utility-driven design with sculpted silhouettes and softer
fabrication. Arc collection, alongside the latest women’s denim, is available at g-star.com, BASH, Superbalist, Vault on Bree, and G-STAR stores nationwide.
Own the Arc. Own your story.
About G-STAR
Founded in 1989, G-STAR has pioneered the future of denim by doing denim differently. With innovation,
craftsmanship, and sustainability at its core, the brand redefines what denim can be. Always forward-thinking, G-STAR transforms its obsession into craft Raw denim has always been at the heart of G-STAR its signature and starting point. From there, the brand pushes into architectural silhouettes, experimental design, and bold collaborations with icons like Pharrell Williams, Marc Newson, and Snoop Dogg. In doing so, G-STAR continues to challenge conventions, push boundaries, and champion creative expression.
About Charlotte de Witte
Charlotte de Witte is a Belgian DJ, producer and founder of KNTXT, and one of the world’s leading figures in electronic music. Known for heruncompromising sound and global influence, she has headlined major stages including Tomorrowland, Coachella, Movement Detroit and UltraMiami, while building a worldwide community around her distinctive take on techno culture. In 2025, she released her self-titled debut album.