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Reebok the iconic and irreverent sports culture brand, and Icecream, founded by Pharrell Williams and NIGO®, continue the return of the Board Flip with the introduction of a new Pale Cerulean colourway. After reintroducing the Board Flip through the Watermelon and Pink Lemonade releases earlier this year, Reebok and Icecream continue the return of the archival silhouette with the launch of Pale Cerulean.
The new colourway re-envisions the silhouette in tonal blue hues with premium leather uppers, perforated panelling, suede eye stays, a textured rubber toe cap, signature Icecream branding throughout, an embroidered Cones & Bones logo, skate-ready tread, two lace options, and custom collaborative packaging.
“The success of the Watermelon and Pink Lemonade colourways created incredible momentum for our partnership and reaffirmed the strong connection consumers have with both the brands and the product,” said Ryan Melaugh, Senior Footwear Product Manager at Reebok.
“Bringing back the Board Flip has been an opportunity to celebrate a silhouette that has always represented Icecream’s creative DNA,” said Loïc Villepontoux, Vice President of Billionaire Boys Club. “What makes this partnership with Reebok so special is the ability to honour that legacy while introducing it to a new generation. The response we’ve seen so far proves that authenticity and creativity continue to resonate across culture.”
The Reebok x Icecream Board Flip Pale Cerulean drops 14 July at 4pm and is available at reebok.co.za as well as Reebok Canal Walk
To learn more, please visit: https://www.reebok.co.za/collections/bbc-boardflip