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“Own Your Ray-Ban Moment”
Sunglass Hut and Ray-Ban unveil a new special global capsule collection, bringing together one of the world’s most iconic eyewear brands with the leading destination for premium sun style. The Ray-Ban for Sunglass Hut capsule reimagines signature silhouettes through a bold, minimalist aesthetic.
Created only for Sunglass Hut, the collection distills Ray-Ban’s heritage into its purest form. Iconic frames appear in brilliant white paired with cool grey lenses, set against Ray-Ban’s unmistakable red. The contrast creates a striking visual statement that invites wearers to define their own style.
This is not about the frames defining you. It is about you defining them.
“At Sunglass Hut, our role is to curate the most iconic brands and connect them to culture and to our customers in meaningful ways,” said Filippo Resini, President Sun Retail at EssilorLuxottica. “Ray-Ban has shaped self-expression for generations. With this capsule we are creating a global moment that celebrates individuality and reinforces Sunglass Hut as the destination for premium sun style.”
The Collection
The collection features four Ray-Ban silhouettes.
Only At Sunglass Hut
• Zena (RB4430) – A bold cat-eye in pure white with dark grey polarized lenses.
• Mega Wayfarer II (RB0832S) – An oversized reinterpretation of the Ray-Ban icon featuring white frames and dark grey polarized lenses.
These special styles will feature dedicated Ray-Ban x Sunglass Hut co-branded packaging developed specifically for the partnership.
– more -Featured Capsule Styles
• RB4441D – A sleek white pillow-shaped frame paired with dark grey lenses.
• Wayfarer Puffer (RB4940) – Ray-Ban’s boldest style in pure white with ultra-black lenses.
Each frame acts as a blank canvas, allowing individual style to shape the look.
The capsule will launch globally beginning March 30 and will be available at select Sunglass Hut stores.
The collection will retail from R2380 to R3880 in South Africa, final pricing may vary by market.