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As part of the next chapter in G-STAR’s innovative denim journey.
G-STAR announces the appointment of Rushemy Botter and Lisi Herrebrugh as Creative Directors for its premium collections. This marks more than just a new collaboration, it’s another step in the brand’s bold evolution. With their arrival, G-STAR emphasizes once again its commitment to creativity and innovation in denim.
Following in the footsteps of past collaborators such as Pharrell Williams, Aitor Throup, Walter Van Beirendonck, and Marc Newson, the design duo BOTTER brings a progressive outlook that aligns with G-STAR’s legacy while staying true to its iconic DNA.
By reintroducing the pinnacle RAW RESEARCH collection, they are tasked with bringing a forward-thinking perspective on denim while influencing both men’s and women’s collections.
RAW RESEARCH – Innovation and Imagination in Denim
RAW RESEARCH is G-STAR’S dedication to the future of denim. A label that challenges conventions, pushes boundaries, and where bold ideas are transformed into designs. In January 2026, BOTTER will debut their first RAW RESEARCH collection during Paris Fashion Week. A first glimpse will already be seen in June 2025.
“We are happy to welcome Rushemy and Lisi to the team. Their contemporary thinking and respect for G-STAR’s design integrity make them the ideal partners to help guide the collection forward. We believe this is the perfect match, both creatively and culturally, and we are excited about the journey ahead.” – Gwenda van Vliet, Chief Brand Officer, G-STAR
The Designers – Vision, Culture, and Credibility
Botter and Herrebrugh have emerged as one of fashion’s most respected design duos. Their creative language blends cultural commentary, innovation, and sustainability, challenging the conventions of contemporary fashion.
· Rushemy Botter studied at the Royal Academy of Fine Arts in Antwerp, mentored by Walter Van Beirendonck.
· Lisi Herrebrugh, a cum laude graduate of AMFI, started her career at Viktor & Rolf.
· In 2017, they founded BOTTER, a fashion label that won both the Hyères Grand Prix and the ANDAM Fashion Award.
· From 2018 to 2022, they served as Creative Directors of Nina Ricci, bringing their experimental vision to the global stage.
“I have great memories of G-STAR from the late ’90s. The designs, the styles I wore, and the influence the brand had on denim culture. It’s an exciting opportunity to now be part of this next chapter.” – Rushemy Botter
“We’re happy to join a brand that shares our values of innovation, sustainability, and craftsmanship. We look forward to working together to explore new possibilities for G-STAR.” – Lisi Herrebrugh
About G-STAR — Culture, Craft, and Denim
Since 1989, G-STAR has stood at the intersection of craftsmanship, innovation and culture. Known for bold experimentation and an uncompromising approach to denim, the brand has collaborated with visionary figures such as Pharrell Williams, Marc Newson, Aitor Throup, Stephen Jones, Anton Corbijn, Ottolinger, and Walter Van Beirendonck. With a global presence across the United States, Europe, Japan, and South Africa, G-STAR continues to define the future of denim.