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The year 2021 saw the launch of fougère-oriental fragrance Mercedes Benz SIGN Eau de Parfum. Modern and addictive, it quickly became a favourite among Mercedes Benz lovers.
This year, Mercedes Benz celebrates SIGN’s first birthday with the release of SIGN YOUR ATTITUDE Eau de Toilette, the newest member of the Sign family.
The man who made SIGN his signature scent now reveals a new dimension of his identity with SIGN YOUR ATTITUDE. Two scents, two sides of the same man. He’s self-assured, ever successful, inspiring to all those who meet him. But he also knows that life should be lived in the moment, that happiness should be seized with both hands. He knows his energy is infectious. His aura still captivates his audience effortlessly, he doesn’t need to brag about his success. Drawing people in and leaving a lasting impression is an attitude, a way of life. It’s something in the way he acts, the way he carries himself. The way he wears his fragrance. SIGN YOUR ATTITUDE.
The perfumer
Fabrice Pellegrin, Perfumer at Firmenich, is the creator of the new SIGN YOUR ATTITUDE Eau de Toilette. Pellegrin’s father was a perfumer and his grandparents were involved in jasmine picking and the production of raw materials. Pellegrin is 100% reliant on his land, and Grasse, his birthplace, is the heart of his inspiration. Passionate about natural raw materials, he likes to associate them with molecules developed by Firmenich for an incomparable signature. His innovative thinking was critical for the creation of this new scent.
The fragrance
SIGN YOUR ATTITUDE features an extremely powerful and elegant ambery note with a strong woody character. Pellegrin wanted to create a fragrance around the ingredient CETALOX®, which he particularly likes for its addictive side.
To start, the zest of Bergamot and Mandarin meet the vibrant freshness of Ginger. This explosive cocktail brings a fresh, clean and masculine opening.
At the heart, an aromatic bouquet combines the fresh florality of Lavender with the resinous facets of Cypress. This invigorating and contemporary duo is contrasted by Cinnamon and Nutmeg: ingredients that are both spicy and deep.
Finally, the base composed of modern woods brings an extremely powerful and elegant amber note, with a strong woody character for an intense and irresistible trail.
Top notes (character): Bergamot, Mandarin, Ginger
Middle notes (sensuality): Lavender, Cypress, Nutmeg, Cinnamon
Base notes (addiction): CETALOX®, Amber Woods
The star of the show: CETALOX®
CETALOX® is a biodegradable, eco-friendly ingredient that adds a powerful yet elegant woody amber note to fragrances, lending them a unique depth and making them truly addictive.
CETALOX® gives rich, elegant effects to all areas of perfumery from sheer florals to modern orientals.
Enhanced richness, warmth and depth can be achieved at lower dosages while, at higher levels, it provides exceptional substantivity and performance.
Design
Just like SIGN, the key element of SIGN YOUR ATTITUDE is the instantly recognizable three-pointed star, the emblem of those for whom uniqueness and triumph are guiding principles. Suspended in the center of a sleek, convenient and resolutely modern bottle, the Mercedes-Benz star is truly iconic, representing a masculine take on excellence. SIGN’s deep midnight blue colour takes on intense grey tones with SIGN YOUR ATTITUDE. Hypnotic and passionate, just like the man who makes it his own. The bottle features a metalized satin finish for the cap, accentuating its luxury aspect.
Sustainability
With the use of materials such as lacquer, glass and recyclable cardboard, as well as environmentally-friendly ingredients, SIGN YOUR ATTITUDE symbolizes Mercedes Benz’s commitment and consciousness of how important the environment is, and cements their decision to help take care of the planet.
Mercedes Benz SIGN YOUR ATTITUDE Eau de Toilette (100ml) is available Exclusively at selected Dis-Chem Stores) at (R1899.95).