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Playboy and Playgirl have unveiled new Cream additions to the popular ranges. Playgirl Body Crème and Playboy Body Cream are available in store, each in four of the most favoured Playgirl and Playboy fragrances. “We’re pitching this product directly at a younger shopper – someone who might recently have gained independent purchasing power and want to define themselves through their brand choice,” says Playgirl and Playboy brand custodian Jack Kruger.
For the past six years, both Playgirl and Playboy have consistently placed top 3 in the Sunday Times Generation Next ‘Coolest Brand’ Awards. Playboy and Playgirl Lotions were launched in August 2019 and both have enjoyed exponential growth since then, cementing their place as a firm favourite within the skincare category.
The Playgirl Body Crème is available in four popular Playgirl fragrances: Love is, Temptation, Sensuous and Flirtatious. Each crème combines the unique Hydra-plus™ formula with nourishing essential oils to give skin 48-hour moisture.
The formulation also boasts the addition of a unique oil to each variant, namely
· Love is with Tissue Oil to improve skin condition;
· Temptation with Argan Oil to keep skin satin soft;
· Sensuous with Rose Hip Oil to keep skin glowing;
· Flirtatious with Jojoba Oil to help soften skin.
In the Playboy range, consumers can look forward to Playboy Body Cream in the following four iconic fragrances: London Knights, Amazon, Code Black and Atlantis. “Now our consumers can enjoy layering their fragrance using both the deodorant and our Playboy and Playgirl Lotions,” says Kruger.
The Playboy Cream range also boasts the combined power of unique Hydr8PLUS™ formula and four unique complexes for 48-hour moisture. In addition, the products boast the following:
· London Knights with moisture boost complex to instantly hydrate skin;
· Amazon with Guarana energising complex to give skin a boost;
· Code Black with soothing hemp oil complex to relieve inflamed skin;
· Atlantis with G-Force cooling complex to keep skin cool.
Kruger says that the new Crème and Cream formulations are far thicker in consistency which means far more hydration over the drier winter months. The non-greasy, fast absorbing and thicker formulation is available in a handy tub format with a flip top cap for easy accessibility.
The Playgirl Crème range and Playboy Cream range are now available in store for a recommended retail price of R34.99.