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It’s 2025, and ‘slow travel’ is all the rage. Mindfully exploring local cultures, people, and environments at a relaxed pace has travellers prioritising quality over quantity and meaningful experiences. This shift in travel philosophy encourages individuals to immerse themselves in destinations, and as a result, people are discovering the joys of staying longer, exploring hidden gems, and savouring local flavours.
What is ‘slow travel’?
‘Slow travel’ is about embracing a more intentional approach to travel. Travellers are no longer rushing to see it all. Instead, they’re choosing to stay longer, move at a slower pace, and connect more deeply with the places they visit. This approach allows for a more authentic experience. It fosters a deeper understanding of local customs, traditions, and ways of life. By slowing down, they can uncover the unique character of a destination, from its vibrant markets to its serene landscapes.
Leonie Andereya, General Manager of The Radisson Collection Hotel, Waterfront Cape Town, weighed in on this, saying, “Slow travel is not just about the destination; it’s about the journey, the people you meet, and the experiences you have along the way. It’s a more mindful way of travelling, and one that can lead to truly transformative experiences.”
Why is ‘slow travel’ on the rise?
The rise of ‘slow travel’ can be attributed to travellers seeking more meaningful experiences and a deeper connection with the places they visit. With the increasing awareness of the environmental impact of fast-paced tourism, many are turning to slow travel as a more sustainable and responsible way to explore the world.
Andereya, noted, “We’ve noticed a significant shift in traveller behaviour, with many opting for slower, more immersive experiences. We are adapting to this trend by offering more bespoke experiences, flexible stay options, and locally inspired activities that allow guests to truly connect with their surroundings. We’re actively working on creating more curated experiences that encourage guests to unwind and appreciate the moment, whether that’s through partnerships with local artisans or bespoke wellness programmes.”
Why is ‘slow travel’ attractive to travellers?
‘Slow travel’ offers numerous benefits, including the opportunity to build a deeper connection with destinations, avoid travel burnout, and foster personal growth and enrichment. By staying longer in one place, travellers can experience the daily rhythm of a destination, creating vivid and lasting memories.
Michelle Cyster, Front Office Manager of The Radisson Collection Hotel Waterfront Cape Town, says that family travel has seen a significant increase, with guests opting for more quality time together. “We’ve observed that families are being more purposeful with their time together, enjoying activities and dinners as a unit, rather than rushing between outings and off-site restaurants.”.
Why Cape Town is ideal for ‘slow travel’
Destinations that are in the heart of cities – like many across Cape Town – offer a blend of comfort, style, and local charm while also remaining easily accessible for those looking for the best of a specific city or region.
The city offers a unique blend of cultural experiences, a thriving food scene, and diverse landscapes, all within easy reach. For instance, travellers can explore the vibrant streets of BoKaap, savour the city’s renowned cuisine, and soak up the atmosphere. With its stunning natural beauty, rich history, and warm hospitality, Cape Town is an ideal destination for those seeking a more meaningful travel experience.
Even within South Africa, the city stands out as a premier slow travel destination. Its compact size, mild climate, and diverse attractions make it easy for travellers to navigate and explore at their own pace. Whether visitors are interested in history, culture, nature, or cuisine, Cape Town offers a unique blend of experiences that cater to all interests.
Cyster noted that guests are seeking authentic local experiences, saying, “Our guest relations team is being called upon more frequently for advice on local experiences and genuine encounters. Guests want to hear local stories and discover bespoke experiences. We’ve seen a trend of guests extending their stay with us, choosing to have one central base to explore from rather than constantly moving to new destinations.”.
‘Slow travel’ is set to shape the future of high-end hospitality. By embracing slow travel, visitors can uncover the true essence of a beautiful destination and create unforgettable memories.