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ASICS LAUNCHES “BEAUTY” CAMPAIGN FEATURING POST-EXERCISE FACES TO SHOW THE GLOW THAT COMES FROM WITHIN
Lifestyle The Look

ASICS LAUNCHES “BEAUTY” CAMPAIGN FEATURING POST-EXERCISE FACES TO SHOW THE GLOW THAT COMES FROM WITHIN

‘Get the Glow’ shows how 15 minutes of movement can lift and refresh body and mind In a world of filters, flawless skin and increasingly complex routines, ASICS is highlighting the original way to “get the glow”: movement that lifts and refreshes body and mind. Today, the brand unveils the first “beauty’ campaign to…
May 14, 20260Comments

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ASICS SIGNATURE STYLES, REIMAGINED
Lifestyle The Look

ASICS SIGNATURE STYLES, REIMAGINED

Uniting serene hues, advanced comfort, and subtle pearlized detailing for a fresh spring look. ASICS introduces a spring-ready collection inspired by the ethereal beauty of the aurora borealis. Blending iridescent design cues with performance-driven innovation, the range reimagines iconic silhouettes through a modern Sportstyle lens. Headlining the collection is the GEL-CUMULUS™ 16 sneaker, a refreshed…
March 26, 20260Comments

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THE ARCHITECTURE OF EVERYDAY LIFE: ASICS AND HAL STUDIOS UNVEIL THE GEL-NYC™ 2.0
Lifestyle The Look

THE ARCHITECTURE OF EVERYDAY LIFE: ASICS AND HAL STUDIOS UNVEIL THE GEL-NYC™ 2.0

Hal studios and ASICS transform the GEL-NYC silhouette into a modern, performance-forward sneaker, balancing advanced cushioning and material intelligence. ASICS is proud to present the HAL STUDIOS x ASICS GEL-NYC™ 2.0, the first instalment of the H.S.D.T. Signature Series. The collaboration reinterprets the GEL-NYC™ 2.0 through a concept-led lens that blends ASICS' running DNA with…
March 4, 20260Comments

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More comfort, less weight: ASICS launches the new GEL-NIMBUS™ 28 shoe
Lifestyle The Look

More comfort, less weight: ASICS launches the new GEL-NIMBUS™ 28 shoe

Weighing over 20 grams less, the GEL-NIMBUS™ 28 running shoes delivers enhanced comfort while retaining its signature plush cushioning, helping runners move both body and mind. ASICS is proud to announce the launch of the 28th generation of the GEL-NIMBUS™ shoe, the iconic cushioned running shoe, celebrated for its cloud-like cushioning and superior comfort that…
January 23, 20260Comments

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DESIGNED TO MATCH THE PACE OF JOHANNESBURG: MOVE WITH JOZI IN THE GEL-NYC™ AND GEL-1130™
Lifestyle The Look

DESIGNED TO MATCH THE PACE OF JOHANNESBURG: MOVE WITH JOZI IN THE GEL-NYC™ AND GEL-1130™

Step into the city's rhythm with the GEL-NYC™ and GEL-1130™ ASICS proudly launches Move With Jozi, a city-driven campaign that celebrates the rhythm, energy and the unstoppable pace of Johannesburg. In a city where ambition lives on every corner and every step carries purpose, Jozi isn't just a backdrop, it's the main character. With the…
November 10, 20250Comments

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Redefining everyday stability: The New GT-2000™ 14 Brings Comfort and Energy
Lifestyle The Look

Redefining everyday stability: The New GT-2000™ 14 Brings Comfort and Energy

Experience stability with enhanced comfort and responsiveness for an energized ride. ASICS is proud to introduce the GT-2000™ 14 shoe, the latest evolution of its long-standing versatile daily trainer, now updated with new lightweight and responsive cushioning. Staying true to the lightweight stability that defines the identity of the GT-2000™ series, the latest model delivers…
August 12, 20250Comments

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The Gel-Kinetic™ Fluent Sneaker Is Designed For Comfort In Everyday Scenarios
The Look

The Gel-Kinetic™ Fluent Sneaker Is Designed For Comfort In Everyday Scenarios

THE SHOE REIMAGINES ARCHIVED RUNNING SHOES WITH MODERN MATERIALS AND TECHNOLOGIES. ASICS SportStyle is pleased announce the launch of the GEL-KINETIC™ FLUENT sneaker. The shoe channels are influenced by the ASICS archive and remixed with modern materials and technologies to help provide advanced comfort in everyday scenarios. When the ASICS SportStyle design team first began…
February 10, 20250Comments

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