Fragrance is having a moment and it’s no longer about a single signature scent. It’s about how you wear it, layer it and live in it. Make Life Cheirosa, Sol de Janeiro introduces a new fragrance ritual to South Africa, one that’s personal, expressive and designed to evolve throughout the day.
Leading this are two…
Weekend energy inspired by Sol de Janeiro
Inspired by the vibrancy of a Brazilian weekend, Sol de Janeiro crafted a captivating, limited-edition Sundays in Rio Perfume Mist. The tang of caipirinhas cooling lips, the pulse of music, and a deep sense of comfort and togetherness in every moment are just some of the elements that…
There's something magical about a good fragrance. The kind that makes you stand a little straighter, smile a little wider, and feel like you've just stepped out of a boutique on Rodeo Drive – shopping bags swinging, head held high. It's giving Beverly Hills. Big sunglasses, bold heels, and that unstoppable feeling of owning your…
Every day is different. Some days are long, others are full of hustle, but no matter what, you want to make sure you feel confident. A fragrance that works as hard as you do? Now that’s a game changer.
When life gets busy, it’s easy to forget the little things that make a big…
2024 is the year when the fragrance industry is shaking things up in the most delightful way possible. From retro revivals to mindful aromas that'll make you go "ahh," there's something for everyone this year. Zaweer Ebrahim, brand manager at Playboy, shares five fragrance trends for the year.
1. Unisex fragrances
In 2024, the perfume world is…
Whether you're inspired by a bold spirit of adventure or tamed by the freshness of florals, perfume has the magical ability to calm or arouse our daily feelings. Yes it may seem like just a spritz of something on your neck, or across your wrists, but it's so much more than that. A great scent…
Choosing a fragrance is a very personal decision, which is not only based on an individual's preference but also the time of day, where they are going and what they are doing. Applying a chosen scent should be the final step when getting ready and for many women impacts their confidence, the way they feel and how they approach their day.
Zaweer Ebrahim, from fragrance brand Playgirl says that a fragrance can express who…