Mattel Brick Shop Hot Wheels Racer Series introduces smaller 1:64-scale collectible builds featuring a variety of car culture fan favorites
These buildable Hot Wheels cars offer fans a new entry point into brick-building at an approachable suggested retail price point
Each set features new, authentic details including a metal base plate, inviting fans…
Barbie® welcomes global superstar Miley Cyrus to its Barbie Signature™ Series with the launch of a new collector doll inspired by the pop icon. The doll celebrates the cultural footprint she has made as a musician, actress, and advocate for self-expression, paying homage to her record-breaking achievements across pop culture and entertainment. …
Global rollout begins 25 April 2026, spanning toys, collectibles, apparel, publishing and more
Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, today revealed a global cross-category product line inspired by the upcoming live-action "Masters of the Universe" feature…
Mattel, Inc., a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, announced today the launch of two new Mattel Brick Shop™ Hot Wheels® building sets in collaboration with Honda. The new releases expand the Mattel Brick Shop Speed Series™ with two Japanese performance…
The doll was developed in partnership with the Autistic Self Advocacy Network (ASAN).
Mattel, Inc. (NASDAQ: MAT) unveiled today its first-ever autistic Barbie doll created with guidance from the autistic community to represent common ways autistic people may experience, process, and communicate about the world around them. This doll invites more children to see…
Mattel, a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced the launch of the first-ever product collection under its new Mattel Brick Shop™ brand in collaboration with Hot Wheels®. The seven collectible building sets are available now for sale at select retailers globally.
Integrating the iconic Hot Wheels brand with Mattel’s expertise in the toy industry, Mattel Brick…
Get ready for a pop culture moment! Following October’s announcement naming Mattel as one of the global co-master toy licensees for KPop Demon Hunters, Mattel Creations is turning up the volume with the pre-sale of the KPop Demon Hunters HUNTR/X “What It Sounds Like” fashion doll 3-Pack. Inspired by the record-breaking Netflix…
Echoing the eagerly anticipated and widely celebrated Barbie × Jenna Clifford collection launched last year, which was created as a testament to resilience, innovation, and the shared goal of inspiring all generations, Mattel and Jenna Clifford are proud to unveil a new addition to the range. In celebration of timeless design and in honour of…
Since 1959, Barbie has inspired the limitless potential in every girl. With over 250 careers spotlighted and a legacy of empowerment spanning three generations, Barbie continues to evolve as a modern reflection of the world today. Central to this mission is the Barbie Inspiring Women Series, and this August, Barbie proudly welcomes tennis icon, entrepreneur,…
Mattel, Inc. (NASDAQ: MAT) announced that Barbie® is debuting the first Barbie doll with type 1 diabetes (T1D). This addition to the line enables more children to see themselves reflected in Barbie and encourages doll play that extends beyond a child's own lived experience, thereby fostering a greater sense of inclusion and empathy – all…