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Barbie Commemorates 65 Years with Launch of Star-Studded Book Celebrating the Brand's Impact on Local Icons
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Barbie Commemorates 65 Years with Launch of Star-Studded Book Celebrating the Brand’s Impact on Local Icons

In celebration of the Barbie® brand's 65th anniversary, Mattel announces the launch of a special-edition book, 'My Barbie Story' featuring heartfelt narratives from inspiring friends of the brand about what Barbie has meant to them over the years. This unique collection of 108 stories and pictures from well-known names, fans and collectors, will be available…
October 28, 20240Comments

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The Benefits of Playing with Action Figures Over Screen-time
Life @ Home

The Benefits of Playing with Action Figures Over Screen-time

In this digital age, children are increasingly drawn to screens for entertainment and learning. However, with the allure of digital devices, the timeless appeal of action figures remains a valuable alternative. Playing with action figures can offer significant developmental advantages compared to excessive screen-time, and this is how: Cognitive Development and Imagination Playing…
September 4, 20240Comments

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Hot Wheels Unveils New Die-Cast to Encourage Open-Ended Play Ahead of Autism Acceptance Month
Life @ Home

Hot Wheels Unveils New Die-Cast to Encourage Open-Ended Play Ahead of Autism Acceptance Month

Mattel, Inc. (NASDAQ: MAT) announced the Hot Wheels® Flippin Fast™ die-cast, a new vehicle designed to encourage an open-ended play experience, ahead of Autism Acceptance Month in April. The Flippin Fast die-cast ignites the challenger spirit as one of the most versatile die-cast vehicles from Hot Wheels. Its fidget toy-inspired design allows kids to enjoy the…
March 28, 20240Comments

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Study Reveals Playing With Dolls Allows Children To Develop And Practice Social Skills Regardless Of Neurodevelopmental Profile
Life @ Home

Study Reveals Playing With Dolls Allows Children To Develop And Practice Social Skills Regardless Of Neurodevelopmental Profile

NEW FINDINGS: Multi-Year Scientific Study Reveals Playing With Dolls Allows Children To Develop And Practice Social Skills, Regardless Of Their Neurodevelopmental Profile  The latest peer-reviewed findings from the third year of the study from Cardiff University suggest that doll play could be a beneficial playtime experience for children with varying social communication styles, including those…
October 23, 20230Comments

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My First Barbie, the first-ever Barbie doll specifically designed for preschool-aged children
Life @ Home

My First Barbie, the first-ever Barbie doll specifically designed for preschool-aged children

Toy manufacturing giant, Mattel, has announced the launch of its latest creation: My First Barbie. Since 1959, Barbie has been inspiring children with toys that encourage imagination, expression and discovery through play and this year’s line is no exception. This year, Barbie is introducing a brand-new innovation in the dolls category that…
May 15, 20230Comments

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The all-new line from Mattel celebrates the magical adventures of Disney Princess and Disney Frozen with unrelenting attention to detail, incredible execution and fresh thinking, bringing iconic characters and stories to life through rich systems of play that spark imagination.  
Life @ Home

Mattel Reveals Product Line up for Disney Princess and Disney Frozen

Mattel, Inc. (NASDAQ: MAT) revealed the all-new line up for Disney Princess and Disney Frozen to consumers. The all-new line from Mattel celebrates the magical adventures of Disney Princess and Disney Frozen with unrelenting attention to detail, incredible execution and fresh thinking, bringing iconic characters and stories to life through rich systems of play that spark…
January 27, 20230Comments

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