Celebrate International Day of Play with Weird Toys That Build Real Confidence
This International Day of Play (11 June), flip the script on cookie-cutter toys with a celebration of self-expression, silliness and everything strange.
Fugglers new to South Africa, are adorably weird plush creatures with wonky teeth, mischievous grins and a whole lot…
South Africa is about to experience a plush toy revolution as ZURU introduces Fugglers, the Funny Ugly Monsters that have captivated hearts worldwide with their mischievous charm and unconventional appeal.​
These quirky creatures, known for their human-like teeth, vacant eyes, and signature 'butt-on hole,' have become a global sensation. In the past year alone, sales…
The Japanese concept of 'kawaii,' meaning 'cute,' has transcended its cultural origins to become a worldwide phenomenon, captivating audiences across various demographics. At the forefront of this trend are tween girls, whose enthusiasm for all things adorable is propelling the popularity of kawaii mini collectibles to new heights.​
In South Africa, the kawaii trend is…
ZURU's MAX Build More Premium Capsules Are the Ultimate Collectible Craze.
As Easter, Mother's and Father's Day approach, ZURU's MAX Build More Premium Capsules are bringing a creative twist to gifting and collecting. Whether it's a surprise-filled egg for kids, a nostalgic trip down memory lane for collectors, or a beautifully buildable bouquet for…
The global toy collectibles market is experiencing unprecedented growth, with projections estimating its value to reach $48.9 billion by 2034, expanding at a Compound Annual Growth Rate (CAGR) of 10.1% during the forecast period.
This surge is largely driven by the increasing enthusiasm among collectors of all ages and the rising trend of nostalgia-based…
This Easter, swap out the usual chocolate eggs for something just as exciting—but with a playful twist. ZURU's Smashers and Rainbocorns bring the magic of surprise and collectability to the holiday, offering kids an interactive, long-lasting treat that sparks creativity and fun well beyond Easter morning.
Egg-cellent Alternatives to Chocolate
As families seek healthier and…
The Rise of Kidults and the Future of Play in South Africa
The global toy industry gathered at the Nuremberg Toy Fair to unveil the latest trends and innovations shaping the future of play. A notable trend was the continued growth of adults buying toys, with 'kidults' now representing a staggering 30% of the global…
In today's fast-paced world, it's more important than ever for children to develop mindfulness skills that help them stay calm, focused, and centered. Toys play a crucial role in helping kids practice mindfulness.
Mindfulness is the practice of being present in the moment, and has been proven to reduce anxiety, improve focus and enhance…
The world is falling in love with plush toys like never before. The market demand is skyrocketing, and experts predict that this trend will continue through 2025. Plush toys are no longer just for children; they've become must-have collectibles, comfort items and statement pieces for people of all ages.
The global plush toy market…
Next big plush trend to hit SA
ZURU has launched its latest plush toy, Hug-a-Lumps in South Africa, in the form of eight adorable weighted plush characters weighing 1.5 kilograms each with a super soft velour plush. Combining the comfort of a weighted blanket with the emotional connection of a soft toy, each…