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This holiday season, Moët & Chandon unveils the Moët Bow, a personalisable new creation that reimagines the art of gifting through a gesture of generosity. Adorning each bottle, the bow echoes the ribbons of holiday gifts, turning it into a symbol of celebration and joy. Rooted in the Maison’s long-standing role in life’s shared moments, from intimate gatherings to grand festivities, this edition offers a new way to mark the festive season, where each bottle becomes a personalised experience to share.
Inspired by the iconic black tie introduced in 1886, the Moët Bow marks the evolution from tie to bow, reimagining a historic signature through a contemporary lens. Designed to elevate your holiday season, the Maison presents three exclusive offerings for celebration: the Moët Bow, an iconic accessory available in black, red, and green, the Bow Pouch, a new creation designed to keep your bottle perfectly chilled and a new Bow giftbox imagined to dress your bottle for the festive season. Both the Moët Bow and the Bow Pouch are fully customizable with colours and stylized pins, allowing you to make your gift uniquely personal.
FROM 1886 TO TODAY: BRUT IMPÉRIAL DRESSED FOR CELEBRATION
Since its creation, Moët & Chandon Brut Impérial has embodied The Maison’s vision of celebration. Over time, its identity has been shaped by a series of subtle evolutions, each reflecting the aesthetic codes of its era while preserving a strong sense of continuity. Among them, the iconic black tie introduced in 1886 gradually established itself as a distinctive emblem of the Maison becoming a recognizable signature across generations. In the 1990s, it was further refined with the addition of a delicate gold thread, reinforcing its role as a symbol of elegance and consistency.
It is within this continuum, 140 years later, that the Moët Bow is revealed today, not as a rupture, but as a contemporary evolution. Free of the bottle and unattached, this versatile signature accessory can be easily removed and used as desired to dress each creation anew.
PERSONALISE YOUR BOW, PUT YOUR SIGNATURE ON THE SEASON
From refined retail settings to personalized moments, the Maison invites guests to discover a world where gifting becomes both creative and meaningful. In dedicated spaces such as the Bow Atelier, visitors can create fully personalised gifting experience: choosing their preferred bow colour, selecting custom pins for initials or a significant year, picking out elegant ribbons, and adding a bespoke greeting card to make the moment truly unique.
Through this seasonal edition, available from November 1st, 2026, onwards, in selected retail and in the Moët & Chandon Bars in Epernay, Moët & Chandon continues to celebrate the art of gathering, offering a new way to mark the moments that matter with elegance, emotion, and a touch of surprise. This offer is accompanied by a playful and colourful campaign, immersing the festive collection in a vibrant and joyful holiday universe.
THE PERFECT HOLIDAY CELEBRATION BY CHOOSING THE IDEAL CHAMPAGNE
Moët & Chandon puts its signature touch on holiday celebrations, creating memorable gifts to mark every occasion. From the iconic Brut Impérial, available in a special edition for the festive season, to the bespoke Grand Vintage and the prestige cuvée Collection Impériale no.1, let your preferences be your guide in finding the ideal companion for your festivities.” For South African celebrations, where the festive season brings together family, friends, and loved ones around shared meals and summer occasions, Moët & Chandon offers a range of expressions suited to every way of celebrating.
For a shared moment: Opt for our timeless classic Brut Impérial or Brut Impérial Rosé. Each year, Cellar Master Benoît Gouez strives to create a perfect balance, sublimating the freshness and fruitiness of our wines, making them ideal to share with loved ones and celebrate the festive season adorned with the bow of your choice.
For a remarkable gift: Our bespoke creation, Grand Vintage, presented in an elegant black robe, celebrates the uniqueness of its year. Discover the treasures released from our cellars: the 2016, 2009, and 2000 vintages, ready for tasting.
For an exceptional dinner: Indulge in our prestige cuvée, Collection Impériale no. 1, the ultimate expression of the art of blending. Patiently crafted over 20 years, this exceptional cuvée is shaped by three distinct maturation methods, stainless steel, oak, and lees, embodying the quintessence of Moët & Chandon’s savoir-faire for a truly unique tasting experience.