MEET FEMALE ENTREPRENEUR COLLEEN MURRAY

OWNER AND CREATIVE DIRECTOR OF LILY LABEL, A PROUDLY SOUTH AFRICAN, LUXURIOUS AND SUSTAINABLE SWIMSUIT BRAND

Owner and Creative Director, Colleen Murray has established her collection to be one of the leading brands in the evolution of swimsuit designs. Gone are the days where women anxiously search for the right swimsuit that will hide their least favourite attributes. Lily Label provides a wider variety in choice of swimsuits that focus more on embracing what makes each body unique and beautiful, whilst emphasising comfort and confidence. Each Lily swimsuit empowers all women to feel sexy and supported. From bikinis, micro-kinis, bandeaus and one-pieces, you are guaranteed to find a flattering style that shows off your most loved assets.

Colleen’s swimsuit brand is a small, dynamic and innovative business in South Africa that empowers the economy through the employment of local communities and makes use of locally sourced trimmings for each swimsuit. The brand is fully committed to delivering proudly South African products that are of the highest quality whilst establishing valuable and long-lasting relationships by always going the extra mile for their customers and local community. 

As a young female entrepreneur Colleen is passionate about working with and supporting mainly women-owned businesses. “Currently 90-95% of the companies I do business with are women-run or owned which is paramount to me.” Furthermore, Colleen continuously strives to create a collaborative work environment with her team that pushes sustainability beyond the boundaries of ‘earth tones’ and ‘50 shades of beige’. “There is no reason why sustainability can’t be fun, colourful, vibrant, expressive, joyful, celebrated and considered. It can be all these things and so much more, we are continuously evolving with what we can do and Lily is at the forefront of this luxuriously vibrant and sustainable trend.” What really makes Lily Label different is; their integrity, their sense of responsibilityand accountability,being non-complicit in mass-production or unethical production – Lily is LOCALLY MADE with love. 

Colleen and her team think about the future, not just the present. They have now made the switch to ECONYL® in the Earth Angel Collection which is 100% regenerated nylon fibre created from fishnets and other nylon waste that allows their swimsuits to have a continuous life cycle. The packaging is reusableand recyclable and the swimsuit fabrics used are tested rigorously in the EU. The fabric itself ismade in Italyand is double-layered. It is pilling resistant, UV protective (UPF 50+), ultra-chlorine resistant, offers two-way stretch and is resistant to sun cream and oils.

“We are proud to be a South African brand and we will constantly strive to be the best version of ourselves. The attention to detail that goes into making each and every single garment is outstanding, we hope you love our products as much as we do.”