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From oversized Jackie O sunglasses in the 1960s to the clear acetate frames trending on TikTok today, eyewear has always been more than a tool for clear vision; it’s a fashion statement that says as much about the times as it does about the person wearing them.
“Frames are like punctuation marks in fashion; they define the style of an era and give it character,” says Wesley Language, from Execuspecs. “Whether bold, minimal, or experimental, glasses are often the finishing touch that elevates an outfit and becomes a symbol of self-expression.”
Frames through the decades
- The 1920s – 1930s: The round revolution
Wire-rimmed circular frames were favoured by academics and creatives, giving wearers an instant air of intellectual cool. Today, round glasses are experiencing a revival among South Africans seeking timeless yet trendy styling. - The 1950s: The cat-eye craze
Sharp-angled cat-eye frames, immortalised by silver-screen icons like Marilyn Monroe, embodied glamour. Fast forward to now, and cat-eye silhouettes remain a staple, updated in bold acetates and bright colours. - The 1960s – 1970s: Oversized and iconic
Jackie Kennedy’s oversized sunglasses and John Lennon’s tinted wire frames defined this era of bold individuality. Oversized sunnies still dominate summer fashion across South Africa, where protection meets personality. - The 1980s: The power frame
Think bold plastics and sharp aviators, frames that matched the decade’s unapologetic ‘bigger is better’ ethos. Today, aviators and square silhouettes are making a comeback. - The 1990s – 2000s: Minimalism meets Y2K
Understated wireframes of the ‘90s and coloured-lens, rimless styles of the early 2000s are trending again, tapping into Gen Z’s appetite for retro-nostalgia. - The 2020s: Anything goes
From micro ‘Matrix’ sunnies to see-through acetates, this is the decade of individuality. South Africans are particularly embracing versatility with Language, noting that many of their clients own more than one pair of frames, swapping styles as they would shoes or handbags.
South Africa’s eyewear style snapshot
South African eyewear trends mirror global fashion sensibilities with a local twist. Expect to see retro-inspired frames such as cat-eye, aviator, and oversized square silhouettes dominating the scene, offering both drama and sun protection. Lens fashion is also taking shape with gradient lenses becoming a major player in the market: Light-to-dark fades of browns, greens, pinks or blues. This adds sophistication while remaining versatile indoors and outdoors.
Language concludes: “Eyewear has always lived at the intersection of fashion and function. In South Africa especially, it’s about versatility, frames that can take you from a boardroom meeting to a sundowner at the beach, while still reflecting your style.”
Head into an Execuspecs store or browse online for the latest on-trend frames from Baker. Or ask for Climateyes Colour lenses for your next purchase. Available exclusively at Execuspecs, Baker is crafted eyewear inspired by individuals, so there’s something bespoke and unique for everyone. Plus, while you’re there, make sure you’re up to date with your eye health. Execuspecs offers the best and latest in optometric equipment, so your eye health is always their number one priority.
For more information, visit the Execuspecs website