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The House presents a new special collection and campaign to accompany the month of Ramadan and Eid through a narrative of reflection and togetherness. Across a scenic landscape, lamps and lanterns define presence through light, as friends and loved ones gather while day transitions into night, reimagining shared customs and familiar rhythms with a renewed sense of celebration.
The imagery captures the beauty of shared rituals, evoking the rhythm of Ramadan evenings, where time slows, connections deepen, and tradition is reimagined through a contemporary lens. Soft illumination highlights gestures, fabrics, and expressions, creating a warm atmosphere.
The exploration of light and materiality is expressed across the ready-to-wear collection with fluid silhouettes, refined tailoring, and thoughtful detailing. A harmonious palette and delicate accents balance ease with sophistication. Accessories play a central role in the collection’s narrative, with the Gucci Bamboo 1947 and Gucci Diana handbags showcasing luminous finishes. Metallic leathers, light-catching accents on the GG Monogram motif, and crystal embellishments reflect the glow of lanterns and evening light, transforming signature designs into special pieces for the occasion.
The special collection is available in select stores worldwide and online at gucci.com.
Credits
Director of Photography: Yorick Le Saux
Photographer Endorsed: Olgaç Bozalp
Photographer Still Life: Vincent Levrat
About Gucci
Founded in Florence, Italy, in 1921, Gucci is one of the world’s leading luxury brands. Under the leadership of President and CEO Francesca Bellettini and the artistic direction of Demna, the House continues to redefine luxury and fashion while celebrating creativity, Italian craftsmanship, and innovation.
Gucci is part of the global luxury group Kering, which manages renowned Houses in fashion, leather goods, jewelry, and eyewear.
Discover more about Gucci at www.gucci.com