The Generation Gucci campaign centers on a collective of individuals who embody the new generation of the House. It unfolds through a series of 84 images, one for each look, conceived as a near-lookbook and photographed by Demna.
The collection brings together elements from different decades of the House, combining archival references with new propositions.…
The House’s storied legacy of silk craftsmanship enters a new chapter with The Art of Silk, a project that reimagines ten archival scarves through a contemporary lens. Selected by Demna from the Gucci Archive in Florence, their distinctive motifs embody the artistry of the House’s early language of print. This reinterpretation preserves the character of…
The House unveils the return of two emblematic lines: the Horsebit and Bamboo ranges. Thoughtfully updated with refined materials and fresh expressions of style, both collections weave the enduring motifs of the House into watches designed for effortless, everyday wear.
Horsebit
Rooted in equestrian traditions, the Horsebit has been one of the House’s most…
Gucci unveils a new campaign centered on the endless appeal of the House’s handbags, exploring the instinctive connection that forms between object and desire. The campaign reflects a singular idea: when a bag becomes part of one’s world, it occupies the mind completely.
Captured by Mert and Marcus, the campaign images feature Kate Moss with…
Gucci is a brand, but it is also a shared cultural touchpoint that speaks to a wide variety of people, reflected in the range of archetypes, tastes, identities, and dress codes of Primavera: a palette of stylistic propositions for those the House already speaks to, and those I hope for it to speak to. Presenting…
Gucci Borsetto
Introducing Gucci Borsetto, a new handbag designed to feel easy, expressive, and instantly recognizable. “Borsetto” plays with language the way it plays with form, a word mash-up merging borsa (Italian for bag) and morsetto (Italian for horsebit) into a single statement. A name that feels intuitive, modern, and effortlessly Italian.
The Horsebit…
The House presents a new special collection and campaign to accompany the month of Ramadan and Eid through a narrative of reflection and togetherness. Across a scenic landscape, lamps and lanterns define presence through light, as friends and loved ones gather while day transitions into night, reimagining shared customs and familiar rhythms with a renewed…
There are few things more enduring than a mother's love – and perhaps that's why timeless elegance makes such a meaningful gift. This Mother's Day, consider a token that reflects her strength and style. Each of these pre-owned luxury pieces offer not just craftsmanship and design, but a story – much like hers.
Here…
Luxury brands such as Louis Vuitton never discount their products and instead opt to destroy all leftover stock at the end of the season. For anyone who ever wished to snatch up items from high-end designer labels like Louis Vuitton, Gucci, Hermès, Chanel, Rolex and many more at just a fraction of their original retail prices, Luxity's annual Black Friday Sale…