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Get ready to dance, sing, and nurture the power of love with Barney! Inspired by the return of the iconic purple dinosaur and the new animated TV series, Barney’s World™, Mattel announces an all-new Fisher-Price® Barney toy line, launching June 2025. The line includes both plush and figurine sets, that incorporate fan favourite Barney’s World Characters, with exciting musical and sensory features, helping to inspire imaginative storytelling play.
Beloved for his timeless positivity since his debut in 1988, Barney became a global sensation through Barney & Friends, airing on PBS and top broadcasters worldwide. Now reimagined for a new generation, Barney’s World demonstrates the importance of community through stories highlighting sharing, diversity, and family. Now streaming with select episodes available on YouTube.
Barney’s World positively encourages kids, validates their feelings, and shows them that their thoughts, emotions, and actions have value. And now Barney fans can take these important lessons learnt on screen into their playtime with a new line of toys designed to foster emotional growth and imaginative play.
“Barney is the rare property that connects with fans young and old and we’re thrilled to bring his lessons of love and kindness with a fresh perspective for today’s families,” said PJ Lewis, SVP, Global Head of Action Figures & Fisher-Price Entertainment. “This new product line celebrates Barney creating meaningful play experiences for kids and their grown-ups to explore self-expression.”
The all-new Fisher-Price product line includes, plush toys, interactive figures, and creative role-play sets, available starting June 2025.
Fisher-Price® Barney’s World™ Sensory Barney™ (HYG89)
SRP: 24,99 € in EMEA | 2Y+ | Available Fall 2025 | Image
· The 25,4cm Barney Sensory plush comes with 6 unique sensory textures for preschoolers’ development:
o Satin soft soothing hands with a star graphic design
o Ribbed textured belly & astra boa plush
o “Pop-It Fidget heart” in hand
o Embroidered spiral and line calming finger-trace patterns on bottom of feet
· Kids can practice their self-regulation skills as they trace the embroidered patterns on Barney’s feet, rub his soft ribbed belly and silky hands, or play with the heart-shaped popper attached to Barney’s hand.
Fisher-Price® Barney’s World™ Plush Barney™ (HVF40)
2Y+ | Available Spring 2025 | Image
· Kids can embark on snuggly imaginative adventures inspired by the new Barney’s World Series with this Barney plush from Fisher-Price! This adorable 20.32cm plush has embroidered details and soft fabric perfect for hugs. Kids will love sharing all their snuggles, thoughts and feelings with Barney!
Fisher-Price® Barney’s World™ Plush Baby Bop™ (HVF41)
2Y+ | Available Spring 2025 | Image
· Kids can embark on snuggly imaginative adventures inspired by Barney’s World with this Baby Bop plush dinosaur toy from Fisher-Price! This adorable 8-inch toy is styled just like Barney’s fun-loving friend Baby Bop with embroidered details and soft fabrics perfect for hugs. Kids will love sharing all their snuggles, thoughts and feelings with Baby Bop!
Fisher-Price® Barney’s World™ Plush Billy Dino (HVF42)
2Y+ | Available Spring 2025 | Image
· Kids can embark on snuggly imaginative adventures inspired by Barney’s World with this Billy the Dino plush toy from Fisher-Price! This adorable 20.32cm toy is styled just like Barney’s energetic buddy with embroidered details and soft fabrics perfect for hugs. Kids will love sharing all their snuggles, thoughts and feelings with Billy the Dino!
Fisher-Price® Barney’s World™ Heart Hands Barney™ (JFF05)
2Y+ | Available FA 2025 | Image
· Heart Hands Barney puts Barney’s glowing heart into your hands as a pocket-sized best friend! Press his belly to make him tilt his head and perform his loving heart gesture with heartfelt phrases and short songs all based on the new Barney’s World series.
· Featuring the fan-favorite “I Love You (I Love Me Too)” song from the series, plus 15 character phrases, this interactive Barney figure encourages kindness while inspiring imaginative storytelling play.
Fisher-Price® Barney™ Figure Pack Assortment (JDB87)
3Y+ | Available Fall 2025 | Image
· Kids can discover the fun of sharing with this collection of 3-piece poseable figure sets featuring Barney’s World characters! Inspired by the series, each Barney’s World figure pack from Fisher-Price includes 2 figures plus a themed play piece that kids can attach to each figure. With the characters and accessory connected, kids can imagine the friends sharing together just like they do on the show!