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Moroccanoil®, the global leader in oil-infused beauty, introduces the newest innovation to its lineup of nourishing styling products: Texture & Volume Powder. This high-performance powder adds grip and texture for maximum concentrated volume and long-lasting flexible hold.
Designed for all hair types but especially beneficial for fine, thin, or flat hair, this lightweight powder offers soft, buildable body without ever feeling sticky or stiff. With just a few shakes at the root and a quick tousle, hair is instantly elevated with natural-looking volume that lasts up to 48 hours¹.
Texture & Volume Powder is easily reactivated throughout the day by working fingers through hair at the root to revive the volume—no need for additional product. It also deodorizes hair upon application, leaving behind the brand’s iconic signature scent for a refresh that goes beyond just styling.
Unlike many volumizing powders that can leave residue or weigh hair down, Moroccanoil Texture & Volume Powder offers touchable results and a natural, semi-matte finish. The end result is never crunchy, just flexible lift you can count on from morning to night.
Based on consumer and instrumental testing, Texture & Volume Powder resulted in:
- 48 hours of long-lasting lift¹
- 98% agree hair has instant body and root lift²
- 98% agree hair doesn’t feel sticky, crunchy, or stiff²
- 93% agree the product revives limp and flat hair²
How to Use:
Apply to dry hair at the roots. Use fingers to massage and style until the desired look is achieved. To refresh volume later in the day, simply tousle.
Key Ingredients:
- Argan Oil – Rich in Vitamin E and antioxidants, helps nourish and condition the hair.
- 3D Mineral Compound – A free-flowing fine powder that creates three-dimensional links to lift the hair and enhance the appearance of fullness.
Moroccanoil Texture & Volume Powder will be available for R 775.00 at Moroccanoil.com and luxury salons and spas nationwide.
ABOUT MOROCCANOIL:
Inspired by the Mediterranean, Moroccanoil comes to life through our iconic turquoise packaging and signature fragrance, for an exotic experience that transports the senses. Our original Moroccanoil Treatment pioneered oil-infused haircare and sparked global interest in argan oil. At the heart of our brand is the stylist community that inspires us to create effective and easy-to-use products. Today, our mission remains unchanged: to pioneer beauty innovations while making a positive impact. We support animal welfare as a cruelty-free brand with our PETA Beauty without Bunnies certification and partnership with the Humane Society. Ocean conservation and sustainability are central to us, including our collaboration with Oceana. As our journey continues, we strive to make a meaningful difference in our communities and around the world.
Moroccanoil hair and body products are available at fine salons and retailers, spas, and online in over 80 countries worldwide. Visit us at Moroccanoil.com. For daily inspiration, follow @Moroccanoil_za on Instagram, subscribe to our beauty tutorials on YouTube, and find us on Facebook!