Moroccanoil®, the global leader in oil-infused beauty, introduces the newest innovation to its lineup of nourishing styling products: Texture & Volume Powder. This high-performance powder adds grip and texture for maximum concentrated volume and long-lasting flexible hold.
Designed for all hair types but especially beneficial for fine, thin, or flat hair, this lightweight powder offers soft,…
A choice for you, a choice for nature, for the world and for the future.
“Naturalmente” translated into English is, “as one would expect”.
Developed by an Italian stylist over 20 years ago, and produced in Italy, our hair care range is in a class of its own.
Naturalmente…
These days, with so much information available to us at any given time, it's easy to think that we know it all – especially when it comes to our hair. For millions of people worldwide, their hair is their pride and joy, and they spend plenty of time caring for it to ensure it looks…
Be Bare Life, South Africa's leading plastic-free and sustainable beauty brand is helping Woolworths lead the charge in eco-friendly cosmetics.
Unfortunately, cosmetics is one of the largest contributors to single use plastic worldwide. Of the 400 million tons of plastic produced each year, a devastating 14 million end up polluting oceans around the world.
For the first…
Beauty may be in the eye of the beholder, but that doesn’t stop society from trying to influence what we consider beautiful. In the past, beauty standards were largely defined by celebs and cover girls. Today, social media and its use of filters and photo editing apps plays a major role in how we define…
The hair care market is flooded with a wide variety of ingredients, all claiming to be the very best for your hair. How can one know which ingredients are proven to deliver results and give your hair the very best nourishment it needs? We’ve determined five ingredients that are trusted and proven to nourish, strengthen,…
If You Know, You Know
Moroccanoil Treatment—the iconic product that pioneered oil-infused haircare—has a fresh new look for a limited time only. To celebrate its position as the #1 Hair Care Oil in the US,* the Moroccanoil Treatment Special Edition is available this fall with custom artwork. Pass it on!
The Moroccanoil brand was originally built by…
The difference between “good” hair and “great” hair largely comes down to your hair care habits. While everyone’s hair needs are unique, there are some steps all of us can follow to maintain the health of our hair, and keep it looking great.
Wash your hair regularly
How frequently you should wash your hair depends…
A lot of women have a love-hate relationship with their curly hair, especially on wash day. While it’s absolutely beautiful, and often the envy of straight-haired women, curly hair requires work. A quick shampoo and conditioner usually doesn’t cut it. Curly hair needs more moisture than straight hair, it may require some detangling and there’s…
Women with textured hair know that heat damage is the number one curl killer. Curly girls need to exercise extreme caution when it comes to heat styling like blow-drying and flat ironing, even if it’s occasional. Heat-styling too often or at too high a temperature can turn shiny, springy and bouncy curls into dry and…