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Moroccanoil®, the global leader in oil-infused beauty, is proud to announce the latest innovation: styling portfolio with the introduction of Sculpting Pomade, a new high-performance styler designed to deliver structure, shine, and strong hold. The launch highlights a renewed focus on styling within the brand’s iconic haircare lineup, advancing the category with elevated formulas, refreshed packaging, and a clearly defined trio of styling essentials.
The debut of Sculpting Pomade completes Moroccanoil’s styling trio, joining newly repackaged versions of Texture Clay and Molding Cream to create a cohesive lineup designed to simplify styling selection based on finish and hold—from polished and sculpted to effortless and lived-in.
- Sculpting Pomade – Strong hold and high shine for sleek, sculpted styles
- Texture Clay – Medium, workable hold with a matte finish
- Molding Cream – Flexible hold with natural definition and movement
Together, the trio delivers precise, customizable styling, reinforcing Moroccanoil’s salon-quality heritage while meeting modern preferences and supporting its sustainability commitment with 50% post-consumer recycled packaging.
“At Moroccanoil, styling has always been rooted in performance and artistry,” said Bridget Brager, Moroccanoil Global Ambassador. “What I love about Sculpting Pomade is how effortlessly it works for so many clients—whether I’m creating polished looks for men or sleek ponytails and up-dos for women. It gives control and shine without stiffness, making it an incredibly versatile tool for stylists and consumers to shape any look with confidence.”
Moroccanoil Sculpting Pomade is a lightweight, water-based formula enriched with the brands signature nourishing argan oil that delivers strong, long-lasting hold with a sleek, high-shine finish. Designed for both classic and contemporary styles, it offers an optimal balance of control and flexibility, keeping hair in place all day without feeling stiff or greasy.
In an independent consumer study:
- 98% agreed it easily rinses out of hair
- 94% agreed it provides all-day hold
- 96% agreed it is residue-free on hair
The Moroccanoil styling lineup of Sculpting Pomade, Texture Clay, and Molding Cream will be available for R 1725.00 at Moroccanoil.com and luxury salons and spas.
About Moroccanoil:
Inspired by the Mediterranean, Moroccanoil comes to life through our iconic turquoise packaging and signature fragrance, for an exotic experience that transports the senses. Our original Moroccanoil Treatment pioneered oil-infused haircare and sparked global interest in argan oil. At the heart of our brand is the stylist community that inspires us to create effective and easy-to-use products. Today, our mission remains unchanged: to pioneer beauty innovations while making a positive impact. We support animal welfare as a cruelty-free brand with our PETA Beauty without Bunnies certification and partnership with the Humane Society. Ocean conservation and sustainability are central to us, including our collaboration with Oceana. As our journey continues, we strive to make a meaningful difference in our communities and around the world.
Moroccanoil hair and body products are available at fine salons and retailers, spas, and online in over 80 countries worldwide. Visit us at Moroccanoil.com. For daily inspiration, follow @Moroccanoileu on Instagram and TikTok; subscribe to our beauty tutorials on YouTube, and find us on Facebook!