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Winter can be harsh, bringing dryness, flakiness, and irritation that no man wants to deal with. The good news? A few simple changes to your skincare routine can keep your skin smooth, healthy, and hydrated all season long.
“Winter weather demands a different approach to skincare,” says Themba Ndlovu, Clere For Men brand manager. “This is when your skin needs extra nourishment and hydration, something our Clere For Men Smooth range was created to deliver.”
Here’s how to get your grooming game right this winter:
1. Moisturise morning and night
Don’t moisturise after your morning shower only, your skin also needs care before bed. Washing your face or even taking a warm shower before sleep opens your pores, creating the perfect moment to lock in hydration. Applying a rich crème like Clere For Men Smooth Crème, which contains Vitamin B3 and Marula oil, helps combat dryness, replenish moisture, and even out skin tone while you sleep.
2. Switch to a thicker crème
In warmer months, a light lotion might do the trick. But in winter, thicker crèmes are key. They create a stronger barrier against the cold and help your skin retain moisture. The Clere For Men Smooth Crème is ideal, it’s rich without feeling greasy, and it leaves your skin with a refreshing feel and subtle, masculine fragrance.
3. Stay consistent
Healthy skin doesn’t happen overnight. Just like your fitness routine, skincare needs consistency. Use your moisturiser every day, after your morning and evening shower, for best results. Keeping your crème next to your toothbrush or shaving kit is a great visual reminder.
4. Watch out for ashiness
Dry, flaky skin is more visible in winter, especially on elbows, knees, and hands. Target these areas specifically with extra product, and don’t be shy about reapplying throughout the day if needed.
5. Hydrate from the inside, too
No crème can fully do its job if you’re not drinking enough water. Staying hydrated helps maintain your skin’s elasticity and glow, yes, even in winter.
“Clere For Men Smooth isn’t only about looking good, it’s about feeling confident and comfortable in your skin every day,” says Ndlovu. “It’s a 5-in-1 solution designed for men who want no-fuss, effective skincare that works with their routine.”
With added nourishment, a fresh scent, and visible results, Clere For Men Smooth is your winter essential, affordable, effective, and made for men who take their skin seriously.

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