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Barbie Debuts LeBron James Doll, Marking the Brand's First Kenbassador
Be the Change Life @ Home

Barbie Debuts LeBron James Doll, Marking the Brand’s First Kenbassador

Mattel, Inc. (NASDAQ: MAT) announced that Barbie® is introducing a doll in the likeness of basketball legend, author, activist and philanthropist LeBron James. Barbie is teaming up with the LeBron James Family Foundation to release the first Ken® doll of a professional athlete, LeBron James, to recognize his positive impact on culture, style, and community.…
April 10, 20250Comments

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Where Dreams Meet Diamonds: Barbie & Jenna Clifford Bespoke Jewellery Collaboration Celebrates 65 Years of Legacy and Empowerment
The Look

Where Dreams Meet Diamonds: Barbie & Jenna Clifford Bespoke Jewellery Collaboration Celebrates 65 Years of Legacy and Empowerment

Barbie and Jenna Clifford have launched a bespoke jewellery range which will serve as a testament to their resilience, innovation and shared goal of inspiring all generations. The Barbie x Jenna Clifford collaboration marks a historic moment in both brands' journeys, with Barbie celebrating its 65th Anniversary, and Jenna celebrating her 65th birthday this year.…
November 22, 20240Comments

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Barbie Commemorates 65 Years with Launch of Star-Studded Book Celebrating the Brand's Impact on Local Icons
Life Stories

Barbie Commemorates 65 Years with Launch of Star-Studded Book Celebrating the Brand’s Impact on Local Icons

In celebration of the Barbie® brand's 65th anniversary, Mattel announces the launch of a special-edition book, 'My Barbie Story' featuring heartfelt narratives from inspiring friends of the brand about what Barbie has meant to them over the years. This unique collection of 108 stories and pictures from well-known names, fans and collectors, will be available…
October 28, 20240Comments

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Barbie® Introduces the First Blind Barbie Fashionista Doll, Allowing Even More Children to Tell Stories Through Play
Life @ Home

Barbie® Introduces the First Blind Barbie Fashionista Doll, Allowing Even More Children to Tell Stories Through Play

Mattel, Inc. (NASDAQ: MAT) announced today the addition of a blind Barbie doll, created to allow even more children to find a doll that represents them and inspire all children to tell more stories through play. This launch, representing the those with visual impairment is supported by the South African Guide-Dogs Association for the…
July 24, 20240Comments

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Barbie Celebrates Role-Model Athletes Who Have Broken Boundaries to Encourage Girls to Stay in Sports and Recognize Their Full Potential
Life @ Home

Barbie Celebrates Role-Model Athletes Who Have Broken Boundaries to Encourage Girls to Stay in Sports and Recognize Their Full Potential

Barbie brand honuors the profound impact of sports in igniting confidence among young girls by:   Honoring nine women in sports who have broken boundaries around the world with one-of-a-kind Role Model dolls Partnering with VOICEINSPORT to keep girls in sports through mentorship Introducing doll assortments highlighting fan-favorite careers in sports…
May 23, 20240Comments

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Barbie® Celebrates 65 Years of Inspiring Girls and launches new Role model dolls
Life @ Home

Barbie® Celebrates 65 Years of Inspiring Girls and launches new Role model dolls

Mattel, Inc. (NASDAQ: MAT) announced today its kickoff to celebrate the 65th anniversary of Barbie and over six decades of breaking down boundaries and inspiring girls through storytelling, encouraging them to be confident, daring, brave and legendary.    Since the brand's inception, Barbie has helped girls explore their limitless potential through different roles and narratives – from…
March 15, 20240Comments

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Study Reveals Playing With Dolls Allows Children To Develop And Practice Social Skills Regardless Of Neurodevelopmental Profile
Life @ Home

Study Reveals Playing With Dolls Allows Children To Develop And Practice Social Skills Regardless Of Neurodevelopmental Profile

NEW FINDINGS: Multi-Year Scientific Study Reveals Playing With Dolls Allows Children To Develop And Practice Social Skills, Regardless Of Their Neurodevelopmental Profile  The latest peer-reviewed findings from the third year of the study from Cardiff University suggest that doll play could be a beneficial playtime experience for children with varying social communication styles, including those…
October 23, 20230Comments

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