Mattel, Inc. announced today that Barbie is celebrating International Women's Day by honoring over half a dozen women worldwide who are leaders in STEM [Science, Technology, Engineering, and Math] wit h one-of-a-kind role model dolls made in their likeness. Barbie knows that seeing is believing – and access to successful female role models in STEM is…
The Barbie brand is known for offering the most inclusive doll portfolio on the market – and this year, the brand continues to make strides to further inclusivity in the doll line for Chelsea, Barbie’s little sister who is core to the Barbie world, by introducing a Chelsea doll with Scoliosis.
According to the Division…
20 percent of Barbie careers range sales to be donated towards life skills training
Toys R Us is partnering with leading global toy company Mattel in support of the Women4Women Foundation, a non-profit organisation focused on female empowerment, upliftment, and youth education.
Twenty percent of all sales on the Barbies Career range will be donated…
New dolls are part of the Barbie Fashionistas line where the Barbie brand delivers the most diversity and inclusion, where 175+ looks have been introduced
Mattel, Inc. and its iconic Barbie® brand announced its first Barbie doll to be introduced with behind-the-ear hearing aids, as part of its latest offerings in the most diverse and inclusive…
Barbie® and neuroscientists from Cardiff University have collaborated on a new study which for the first time uses neuroimaging as evidence to explore the effects of doll play
Today, Barbie®, and a team of neuroscientists from Cardiff University, announces findings of a new study conducted using neuroscience for the first time to explore the positive impact doll play has on children, bringing to light new evidence that doll…
Mattel South Africa announced today that, as part of its Barbie #ThankYouHeroes programme, it will donate a Barbie doll for each eligible career doll purchased from ToysRUs stores nation-wide. This initiative taking place from the 3rdof August 2020 to the 31st of August 2020, is aiming to donate about 1500 dolls to the Children’s Hospital Trust (CHT).
The…