Mattel, Inc. (NASDAQ: MAT) announced today the addition of a Black Barbie doll with Down syndrome, created to allow even more children to find a doll that represents them and inspire all children to tell more stories through play. This diversity and inclusion initiative is celebrated by Down Syndrome South Africa, who are committed…
Mattel, Inc. (NASDAQ: MAT) announced today the addition of a blind Barbie doll, created to allow even more children to find a doll that represents them and inspire all children to tell more stories through play. This launch, representing the those with visual impairment is supported by the South African Guide-Dogs Association for the…
Barbie brand honuors the profound impact of sports in igniting confidence among young girls by:
Honoring nine women in sports who have broken boundaries around the world with one-of-a-kind Role Model dolls
Partnering with VOICEINSPORT to keep girls in sports through mentorship
Introducing doll assortments highlighting fan-favorite careers in sports…
Mattel, Inc. (NASDAQ: MAT) announced today its kickoff to celebrate the 65th anniversary of Barbie and over six decades of breaking down boundaries and inspiring girls through storytelling, encouraging them to be confident, daring, brave and legendary.
Since the brand's inception, Barbie has helped girls explore their limitless potential through different roles and narratives – from…
From a young age, many girls begin to develop limiting self-beliefs. New research indicates the challenges that young girls face don't lie in their lacking self-confidence or drive; rather the gaps often occur in the world around them. This is the year that Barbie, in collaboration with The TechnoGirl Trust, will work towards closing the…
NEW FINDINGS: Multi-Year Scientific Study Reveals Playing With Dolls Allows Children To Develop And Practice Social Skills, Regardless Of Their Neurodevelopmental Profile
The latest peer-reviewed findings from the third year of the study from Cardiff University suggest that doll play could be a beneficial playtime experience for children with varying social communication styles, including those…
Toys R Us has seen a 30 percent growth in Barbie Doll sales since the pre-screening and premiere launch of Barbie the movie this past weekend.
The movie made history with a record-breaking opening weekend for a film directed by a woman. While the world has been turned pink, the impact of the film has had…
Barbie has launched the newest doll to the already inspiring career range available in South Africa. The Barbie Marine Biologist Doll And Accessories promotes a career that focuses on studying and understanding marine life and conserving it by assessing the impact of human activity on coral reefs and other marine habitats.
In collaboration with uShaka Marine…
The new Barbie Dreamhouse is a highly anticipated item this year, that is already a hit with kids and parents, for all the right reasons. Behind the stylish designs and integrated play, opportunities are incredible benefits and features that we don't always see or know about... So, here are 5 interesting facts about the new…
Toy manufacturing giant, Mattel, has announced the launch of its latest creation: My First Barbie. Since 1959, Barbie has been inspiring children with toys that encourage imagination, expression and discovery through play and this year’s line is no exception. This year, Barbie is introducing a brand-new innovation in the dolls category that…