Share This Article
Whether it’s hiking a trail, cycling, running, or simply spending hours in the sun, South African men are increasingly embracing active, outdoor lifestyles. But while that fresh-air freedom is good for the soul, it can be tough on the skin.
“Men who spend a lot of time outdoors expose their skin to a variety of stressors, UV rays, heat, sweat, and pollution, all of which can accelerate ageing, dullness, and dryness,” explains Themba Ndlovu, Clere For Men brand manager. “A good skincare routine doesn’t have to be complicated, but it does need to be consistent, especially during summer.”
Here’s how to keep your skin looking and feeling fresh, even when life (and the weather) heats up:
1. Hydrate your skin like you hydrate your body
Your skin loses moisture faster when you’re outdoors or on the move. Research shows that men’s skin is up to 25% thicker than women’s, but it also produces more oil and loses water more quickly, particularly in high temperatures. That’s why moisturising daily is essential.
Try Clere For Men Smooth, a 5-in-1 skincare solution designed for men who want results without fuss. It’s enriched with Vitamin B3 and Marula oil, a powerhouse combination that hydrates, nourishes, and helps even out skin tone, while providing a lasting fresh feel and a clean masculine scent.
“Clere For Men Smooth represents a significant leap forward in men’s skincare,” says Ndlovu. “It’s not only about addressing one concern; it’s about providing a holistic solution that meets multiple skincare needs in one product.”
2. Always protect your skin from the sun
Up to 90% of visible skin ageing is caused by sun exposure. Even on cloudy days, UV rays can penetrate the skin and lead to damage. Men are statistically less likely than women to use sunscreen, yet they have a higher lifetime risk of developing skin cancer.
Use a broad-spectrum SPF of at least 30, especially if you’re outdoors for more than 20 minutes a day. Don’t forget often-overlooked spots like the ears, neck, and the back of the hands.
3. Sweat smart
When the weather warms up, sweat is inevitable, but odour doesn’t have to be. Choosing the right roll-on can make all the difference.
Ndlovu explains, “Roll-ons are indispensable in summer. They reduce perspiration, combat odour-causing bacteria, and keep you feeling fresh all day long.”
The Clere For Men Active range of anti-perspirant roll-ons offers 48-hour protection, defeating odour and sweat while being quickly absorbed. Available in three masculine fragrances, Fresh Cooling, Fresh Energy, and Invisible Dry, they’re designed to move with you, not against you. The Invisible Dry option even ensures no white or yellow marks on clothes, so you can stay confident no matter the occasion.
For best results, Ndlovu advises applying roll-on to clean, dry skin. “This allows the anti-perspirant to absorb into the sweat ducts and provide maximum protection,” he says.
4. Exfoliate weekly
Dirt, sunscreen, and sweat can clog pores, leading to breakouts or dullness. Exfoliating once or twice a week helps remove dead skin cells, improving texture and allowing moisturisers to work better.
5. Don’t skip recovery
Just as you cool down after a workout, your skin needs recovery too. After a long day outdoors, cleanse your face to remove sweat and grime, then apply a hydrating lotion like Clere For Men Smooth to lock in moisture and repair the skin barrier overnight.
Whether you’re conquering a mountain trail or a busy urban commute, keeping your skin healthy helps you look as good as you feel. “Good skincare doesn’t need to be complicated or expensive,” Ndlovu concludes. “With the right products and a few smart habits, men can protect their skin, stay confident, and take on whatever the day brings, no matter how active their lifestyle.”
For more information, visit their website, and follow the brand on social media, @clereformen on Instagram, and @ClereForMen on Facebook