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GenZers will make up 27% of the workforce by 2025, and as with all generational tribes, they bring with them a unique set of insights.
This age group has never known a time without the internet. They’ve shared their life milestones on Instagram and are now moving to the beat of TikTok trends. Their appetite for digital is unprecedented. Globalisation and economic uncertainty have been a constant thread. Still, thanks to a lifetime of search engines, they are armed with information and expect any questions (why not all?) to be answered.
Now that their entry into the work market is in full swing, they look set to transform it radically.
Business leaders want to attract this generation’s unique perspectives and talents, so understanding what they want from their work environment is key. The new whitepaper from Regus, another leading workspace brand by IWG, titled ‘A World-Changing Generation’, sets out exactly what Gen Z expects from the workplace.
“By better understanding Generation Z, we can begin to understand what the future holds for business,” says IWG CEO Mark Dixon. “It’s a future of flexibility – in terms of where we work, how we work, and how we collaborate with others. And it’s a future that’s already begun.”
Suburbs over city centres
Arguably, the most marked change from Gen X and Millennials is that Gen Z don’t feel the need to move to the capital cities to find the best jobs. No more sofa-surfing, less renting tiny box rooms that cost the earth – this generation can work from anywhere, whether that’s a tropical beach or a suburb.
What’s clear is that Gen Zers definitely don’t want to be held pointlessly to a nine-to-five in a traditional office. They are focussed on productivity rather than presenteeism. As Dixon points out, these digital natives are hybrid natives, for whom the concept of ‘working from anywhere’ is as natural as breathing.
“If they’re asked to go to an office, they expect to be given a very good reason for doing so,” he says. “What are the benefits for them? How will it help them to be more productive and to advance their careers? This is a generation that wants to do things their own way. And that means companies can’t expect them to become nine-to-fivers in a traditional office suddenly.”
According to the Regus survey, 85% of Gen Zers want to work in an office close to home—and that’s likely to be in the suburbs because that’s where most of them can afford to live. We’ve seen firsthand the rise in demand for Spaces offices in suburban and rural areas, and increasing our offering in those locations is a key part of our work over the next few years.
High performance tech
Gen Zers are digital natives. They’ve made friends online, found partners online, had parties online, and many of them have also probably started their working lives online. They are comfortable making human connections through technology, so they are naturally drawn to companies that enable and drive their tech forward.
A Gen Z survey by Dell found that 80% of respondents want to work with ‘cutting edge’ technology in the office, while 91% said the technology offered by an employer would be a factor in choosing between job offers. Bad or unreliable technology can also have a more significant adverse effect on Gen Z than on older generations, according to Marcie Merriman, Cultural Insights and Customer Strategy Leader at EY. “For them, the idea that things don’t work, or they’ve got to try and make them work, is the fastest way for them to become frustrated and for them just not to participate,” she says.
Agile work environments
Seas of grey desks and cubicle farms stretched out across entire floors feel quite strange for most of us now. Still, it’s a particularly foreign concept for Gen Z. They want flexible work environments that fit their immediate needs—whether that’s big group work, a private meeting for learning and mentorship (Gen Z is also big on self-improvement), or a relaxed space free of tech, noise, and bright lights.
Offices should be agile by design, inspire conversations, and build a strong sense of company culture for the days employees collaborate in person. As IWG chief executive Mark Dixon says, they need “large, open meeting rooms where team members can brainstorm, long bench tables that encourage group working, and lounge spaces where colleagues can sit and chat over a coffee.”
Modern flex spaces offer these opportunities and the chance to meet people from other companies, helping Gen Zers grow their professional networks. Depending on travel plans or where they happen to be that week, they can also move between offices.
Environmental and social responsibilities
Another thing that sets Gen Z apart from their immediate predecessors is their very personal sense of environmental and social responsibility. They have grown up in turbulent times, which has left them with a strong sense of ethics.
“They have experienced more change in their brief years than most generations experience in a lifetime,” adds Merriman. “And not only have they experienced all these turbulent events, but they’ve had to digest them more completely because of their digital technology access.”
In a world where they have felt little control, the one thing they can do is choose to work for a company that fits with their social conscience. According to the Regus study, almost half (48%) of our survey respondents said they would refuse to join a business that doesn’t have clear environmental and social goals. In addition to sustainability policies, they may also ask if the management hires diverse people. And whether these people are enabled to work in a way that works for them?
Flexspaces allow for an individualised approach, giving people room to build their own working lives. They also work from an environmental perspective by cutting out unnecessary commuting and ensuring that space is fully and properly used.
What is abundantly clear is that while Gen Zers are fledglings in many respects, they also have much to offer in terms of skills and ideas right from the outset, and that deserves to be utilised. They are digital natives and hybrid natives, and a flexible and personal approach will enable them to work at their very best, helping businesses harness their talent and insight.
About IWG Plc.
IWG is the global leader in hybrid work solutions and workspace brands. We create personal, financial, and strategic value for businesses of every size. From some of the most exciting companies and well-known organisations on the planet to individuals and the next generation of industry leaders. All of them harness the power of IWG’s hybrid working platform to increase their productivity, efficiency, agility, and market proximity.
IWG’s unrivalled network coverage includes approximately 3,500 locations across more than 120 countries, and 83% of Fortune 500 companies are among our growing customer base.
Through our brands including Regus, Spaces, HQ and Signature, we help millions of people and their businesses to work more productively. We do so by providing the world’s leading hybrid work platform with professional, inspiring and collaborative workspaces and digital services all available via the IWG app. For more information
Visit www.iwgplc.com and for more information on partnering with IWG, see: https://www.iwgplc.com/develop-a-location